American vintage school buses transported around 300 VIP trading partners from the leather goods fair to one of the city's most impressive locations, which was brightly illuminated in the CI colours. Inside, old TV commercials from the USA from the late 1950s delighted guests, accompanied by historical luggage decorated with all kinds of memorabilia.

With spectacular suitcase juggling, an internationally renowned DJ and numerous other colourful surprises, topped off with a high-quality American barbecue dinner, the new collection was presented, which will now also revitalise the brand in Germany.