Business representatives from Germany and Austria discussed the role of start-ups as a driving force of the economy at a PR event introducing “Linked Living,” our client’s unique residential project for college students and young professionals in Vienna. This was followed by the opening of the “Chromotopic Moves” light installation by Victoria Coeln, a truly exceptional artist. Keynote speaker was tenth German President, Christian Wulff: “We must hope that a Bill Gates or Mark Zuckerberg could also come from Germany or Austria. Europe needs strategies to survive in the Industrial Age 4.0.” The numerous guests who attended also had an opportunity to gain insights into the successful project with nearly 600 residential units in the immediate vicinity of the business school.