Relaunch in Frankfurt

Vintage U.S. school buses took 300 V.I.P. trade partners from the leather-goods show to one of the city’s most impressive venues, illuminated in vibrant corporate colors. Indoors, guests were treated to classic U.S. television commercials from the 1950s, played back in a suitable ambiance recreated with historical luggage pieces and other memorabilia.

A spectacular suitcase juggling act, an internationally known female DJ and many other colorful surprises, topped off by a barbecue dinner, American style, led to the presentation of the new collection, now available in Germany, too, to revitalize the brand.

CASE
Relaunch in Frankfurt
Client
Leather Good Manufacturer
Category
Event
Key words
Product launch, creative concept, 50ies