Vintage U.S. school buses took 300 V.I.P. trade partners from the leather-goods show to one of the city’s most impressive venues, illuminated in vibrant corporate colors. Indoors, guests were treated to classic U.S. television commercials from the 1950s, played back in a suitable ambiance recreated with historical luggage pieces and other memorabilia.

A spectacular suitcase juggling act, an internationally known female DJ and many other colorful surprises, topped off by a barbecue dinner, American style, led to the presentation of the new collection, now available in Germany, too, to revitalize the brand.